Jun 22, 2022
In Welcome to the Forum
Recently, Weishi surpassed Douyin to top the App Store free list. Douyin announced that the number of daily active users in China reached 150 million. Coupled with the continuous fermentation of the "head-to-head war", the two products have whatsapp Database made enough hot spots. As Tencent's short video app for Douyin, Weishi has similar user positioning, product design, and video content to Douyin. Many old Douyin users scoffed at this "little Douyin". But what whatsapp Database I am very curious about is that Tencent has always been famous for its product design. What changes will be made to the original design of Douyin. Therefore, the author analyzes the differences in product design between the two with the attitude of learning. The users of short video apps are whatsapp Database mainly divided into two categories: content consumers and content producers. Since the author does not know much about the short video shooting and talent subsidy mechanism, and the article space is limited, I only select the perspective of "content consumers" to analyze the differences between whatsapp Database Douyin and Weishi. 1. Demand analysis Discussing the design of any product is inseparable from requirements analysis. According to the KANO model invented by Noriaki Kano for user needs classification and prioritization, user needs can be divided into five whatsapp Database categories: basic needs, expected needs, exciting needs, undifferentiated needs, and reverse needs. This paper selects the first three demand types for analysis, and combines the current functions of the short video APP to infer the needs of content browsing users. Basic requirements: search, play, favorite, and whatsapp Database download short videos, that is, the basic user needs to browse and manage short videos.